In-depth market updates, tea culture history, trade trends, and regulatory insights for global matcha and specialty tea professionals.
For centuries, enjoying a traditional bowl of ceremonial matcha required a specific set of tools—most notably the bamboo whisk (chasen). While whisking is a beautiful ritual, modern lifestyle demands and fast-paced beverage lines often ask a practical question: Do you really need a whisk to enjoy smooth, delicious matcha? The short answer is no. With
How to Make Perfect Cold Brew Matcha Without a Whisk (Chasen) Read More »
Discover why Hojicha (roasted green tea) powder is becoming the next big low-caffeine beverage trend in Western markets, and how it expands B2B sales opportunities for cafes and food manufacturers.
In the global B2B tea market, a lingering debate often puzzles international buyers and food scientists: Where did Matcha truly originate? Is it an ancient Chinese invention, or is it exclusively Japanese? Lately, the phrase “China is the birthplace of world matcha” has gained traction. While historically grounded, this simplified statement can cause profound misunderstandings